structuring an essay

“What is the role of handmade / traditional animation in the digital age”

In this essay i will be conducting research to find an understanding of the title, which I will investigate the history behind animation and how it has improved within the years, and what techniques we use to make animations in the modern/present time. Handmade/ traditional animation has played a big part in shaping how we produce animation today, this is because of  animators thinking about of ways to help them produce animations quicker and faster luckily technology was becoming more advanced with the creation of a PC. Many programs we use today have been all constructed to make our animation lives easier, and less time consuming but still takes a lot of effort.

My hypotheses behind the role of handmade/traditional animation is that in order to create digital animations we need to use techniques we have learned such as drawing and colouring. Thinking about it all, what we are essentially doing is creating everything traditionally using a PC to make it a digital format, using less equipment and being able to have tools which help on a PC.

In the digital age of animation, we have develop many things that include making animations in 2D or 3D. many big animation studios have now started to move over to 3D generated animations which states the question of is traditional drawings dieing in this age of animation? disney animations have started to concentrate more on 3D rather than making 2D animations, their most recent 2D animation was ‘The princess and the frog’ which was released in 2009 and was a very successful disney film world wide. If this was successful why did they not continue to create 2d animations which could be very successful as The Princess and the Frog. The chief executive of disney was interviewed and gave the impression that they have not done or thought of making a 2D animation

 ‘To my knowledge we're not developing a 2D or hand-drawn feature animated film right now,’ “Bob Iger said earlier this month.” (Alex Hudson, 28/05/13, web)

In this quote it showcases that disney doesn't look like they will be creating anything in 2d animation soon which could mean the death of 2D animation for Disney and could also be for many other companies that are entering the realm of 3D animations. If this trend continue there won't be much left of the traditional hand drawn animation which could do things which 3D is limited by.

From the beginning of traditional animation there has always been a way to create animations and this improved over time to make animations less time consuming to create and not needing a lot of budget to create animations, it has improved to an extent that people working on their own can create longer high quality animations like a professional because all the tools needed have been put together on a device which is easily accessible.

CoP Consumerism

The raise of consumerism

The US in the 1920 was the start of consumerism, the change of consumerism was becoming as a social control.

Sigmund Freud

-developed a new theory of the human nature
-the entire history of the world has built up what we know today, our desires are within us but not always active. conflict between civilization and the individual which are animal instincts.

he produced many other books and theories which helped with society.

Public Relations by Edward Bernays

If you can sell the idea of pleasure being met to the public, you can manipulate them and produce all sorts which people would follow.

Linking desires to something can manipulate peoples instinct/desire.

this was a stereotype to get people into something in this case. gained world wide production, Giving identity to similar products "made a brand" the ideas of what is known of a product was more important then what it was.

This is a stereotype where the thing is not important but what it provides. Brands used physiological methods to persuade people to buy into things, making them believe that they need these "things"

Marketing hidden needs

-emotional security, knowing you have something.
-reassurance of worth, knowing you are higher/important for the product
-ego gratification
-creative outlets, this productive gives you more freedom.

there are other which help the product to sell to the consumer.

Governments saw this idea working which made them want to work with these policies with the physiologists.

Consumerism is not natural and happened at a time which made everything complicated and made people get in control of others.

CoP Print culture

The term of "late age of print" is what we are currently in.

The royal Academy were the first formal art school and they have develop many historical paintings. the school had many tools to work with which allowed many artist the freedom to do their work.

working class started to produce their own culture using tools that were available for them at the time, Middle class artist John Martian was making art and was beating the system that the Royal academy had. he was making money by making reprints/reproductions of the work which was cheap and accessible to the general public.

Reproductions became a market which allowed people to own a piece of art, with this in hand it changed the way people started to make money from their art, instead of going to Royal academy to learn how to draw people would just do it them selves and sell their works using reproductions,, people were able to control their life not be controlled. which we do in our current time.

High rulers did not want to change the system, and the new working class culture wanted their own rights. first school of design was at 1836, print was used to fight the royal family.

many artists changed the way everything worked and this industry started, and started to work with photography in terms of how to make prints from pictures taken.

in the midst of the culture people used to use prints in order to protest, so instead of people constantly drawing each poster they reproduce using prints so that each poster was replicated and didn't take as much time as a drawing each poster manually.

print has become a big part of our time and has helped in many different companies and the industry in general. without print a lot of the worlds industries would not exists.

CoP What is research?

Research is not just looking up something and producing a essay. there are other ways of research for example visual research.

Understanding how to connect both written and visual to get something out of both.

There is a method of thinking in order to research and creating a creative practice for example, we first have the theory of what we need to do, then we practice and reflect on what we have found and understood, then we develop on them and produce something better and we repeat this process.

As a creative artist we take ideas and develop them, make them into something really good and try to improve it, you can make a quick list of how to go about this:

-Synthesis which is the idea we want to develop

-Analysis grouping the ideas and thinking about how they work.

-Applying taking the ideas that re refined and producing something out of it.

-Comprehension seeing whether you can make changes.

-Knowledge you understand what your doing and are able to change things if they look wrong.

-Evaluation understanding that you need to evaluate how you can do better.

and this goes on a cycle, which is a good way to develop a creative practice.

"process is more important then the outcome" Bruce Mau, focus on the process which helps with finding out things gives you an understanding and different "answer" rather then sticking to the perfect outcome you can learn something new from a mistake.

"knowledge comes from failing and reading"

If we knew what we were doing it would not be called research, without the ideas we cant do much for our projects, we all have our own understanding. we always come up with new ways of understanding/ developing the ideas.

Stimulated approach
Going out and finding relative content, relates to the problem of trying to form something new.

The more we look for references the more ideas we generate, and this will help with future experience/ approach to new ideas, but this can have its downs because your original idea will soon be an influence of many, but its still yours.

"what is research"
Is it not finding facts we know and then proving that it works with our research, research is about defining things by asking:

"How? "
"Why?"
"What if?"

these help with not only defining an idea but ask for reasons which can develop the idea more.

Types of research

-Primary research, research which we go and research, by generating new ideas/data.
-Secondary research, We collect data which already been made which we use to analyse for our projects

-Quantitative research, Data which are facts, figures and measurements that's been collected to be analyze.
-Qualitative research, observing/studding people and collecting what you've seen without data.

What is information?
Adding knowledge to some one will now have more knowledge about it. Data that has been processed to have a meaning.

How we research?
There are methodologies that allow us to think about the ways to research, using all the types of research.

put we should not limit our self's from the possibilities that could come from the research. Feed back is a form of research, we are the center of research.