CoP Consumerism

The raise of consumerism

The US in the 1920 was the start of consumerism, the change of consumerism was becoming as a social control.

Sigmund Freud

-developed a new theory of the human nature
-the entire history of the world has built up what we know today, our desires are within us but not always active. conflict between civilization and the individual which are animal instincts.

he produced many other books and theories which helped with society.

Public Relations by Edward Bernays

If you can sell the idea of pleasure being met to the public, you can manipulate them and produce all sorts which people would follow.

Linking desires to something can manipulate peoples instinct/desire.

this was a stereotype to get people into something in this case. gained world wide production, Giving identity to similar products "made a brand" the ideas of what is known of a product was more important then what it was.

This is a stereotype where the thing is not important but what it provides. Brands used physiological methods to persuade people to buy into things, making them believe that they need these "things"

Marketing hidden needs

-emotional security, knowing you have something.
-reassurance of worth, knowing you are higher/important for the product
-ego gratification
-creative outlets, this productive gives you more freedom.

there are other which help the product to sell to the consumer.

Governments saw this idea working which made them want to work with these policies with the physiologists.

Consumerism is not natural and happened at a time which made everything complicated and made people get in control of others.