Evaluation

COP Evaluation

From the start of the year I dint have much knowledge of the history of art, by going to the lectures every Wednesday I started to learn many things that I’ve never seen before. Each lecture had so much information that made me think about different aspects I did not think about previously and I’ve discussed this through my blogs of the lectures I attended. One of my favourite lectures this year was on colour theory, this was because of the way we look at colour as a form of visuals that we see in our everyday life.

The seminars we had were also very helpful in terms of how we should go about writing our essays, using a structure that allowed us to explain what we would be discussing and finding evidence that proves our knowledge of the subject. I really like the way Richard explained how to keep the essay interesting and come to a conclusion which sums everything up.

The essay was challenging at first because I only had a rough idea of what I wanted to write about, I started with an introduction that was explaining what id research in order to answer the question for my essay, but finding research was very difficult because I had a bit of trouble with Harvard referencing. But gradually after having my tutorial with Richard about my essay I knew what I needed to do and found so much information that supported my point and this made it very easy to write and discus information that worked with answering the question.

The practical side of things were also challenging at first, trying to come up with a concept that response to my essay in an animation had me thinking for a while. I came up with a rough Idea of showcasing the evolvement of technology and how we became animators from the start but then I reversed the process so that we could see where we are currently with animation and how did we get here, this worked really well because I could prove the point I was trying to get across which was “the technique (drawing) didn’t change but the technology has improved” so I created a story board that showcased someone drawing and going back in time to how animation all started by using a bunch of papers, All he did was do the same thing which was just drawing.

Going through the process of animating this story board was a bit difficult at first because I didn’t know how I would transition between each scene, so I researched for inspiration and I found some animations that showed modern transitions which gave me many ideas to transitioning between typography and the animated sequence of the person drawing, each scene took a while to make because of the process I undertook in Flash of making my own perspective lines to ensure each scene was similar but only a few things changed, but I enjoyed the process and was able to complete it.

This year was great and I have gained a lot of knowledge through CoP which I hope I can benefit from in the future.

triangulation & Harvard referencing

1.

All three manifesto's raise the point up about how as designers we have been been placed a side or rather been working in the industry doing pointless things such as creating advertisements which limits our creativity. Ken Garland, Adbusters and Tibor Kalman point this out by saying

'The work of those who have flogged their skills and imagination to sell such things as: cat food and stomach powders'(ken Garland)

'Encouraged in this direction, designers then apply their skill and imagination to sell dog biscuits and designer coffee.'(Adbusters)

'Individual passion, and have been relegated to a role of corporate servitude, carrying out corporate strategies and increasing stock prices'(Tibor Kalman)

As you can see by their quotes above, they all formulate a connections as to designers are not able to make their own things and are made to work with companies doing basic things, this as said previously stops their creativity and places them to be as nothing more then a designer in the industry. 

2.

A generic animation which industries do to get a simple advertisement across always try to convey basic things. One example of this is Qantas Ad- typography which showcases a the earth and a plane and talks about traveling. this simple little ad works with the Tibor Kalman manifesto because the animation is simple but lacks imagination which the manifesto talks about in the quote above which is for designers to carry out plans to increase in stock prices.

3.

The First things first manifesto by Garland mentions numerous amount of times as to how designers work with limitations to what the company or industry tells them to do 'working in the advertising industry are wasted on trivial purposes' and we should not be wasting our skills said here,' We think that there are other things more worth using our skill and experience on.' basically we are in a time that we want to use our skills of design for our own purposes which we can go about using our imagination to create what ever we want.

4.

All of these manifesto's are all arguing about how the industry works and that we need imagination to do what we want rather then follow an industry that limits our 'imagination' to 'increase stock prices' by making things such as 'cat food' or 'sell dog biscuits' and that in the future there will be a place for design which stops 'gimmick merchants, status sale men and hidden persuaders.' Designers should be free to imagine and create for them selves.