Friday, 17 February 2017

study task 3

Adorno talks about television being presented to the audience in different ways that can bring an audience to watch programs "possibly, the public at large may be sensitized to the nefarious effect of some of these mechanisms."(Adorno, 1954) and that it is not about the programs but about being able to watch an imagery of some kind that brings satisfaction, " We are not concerned with the effectiveness of any particular show or program; but, we are concerned with the nature of present-day television and its imagery"(Adorno, 1954)

The audience has already been exposed to all these programs and shows that they understand the pattern leading them to not think much about what is being shown and allowing them to enjoy what is being viewed. " This procedure may ultimately bring forth a number of recommendations on how to deal with these stimuli to produce the most desirable effect of television."(Adorno, 1954)

An animation that relates to Adorno's book, are shows such as the Simpsons, Family guy and Futurama as the audience can relate and gain that satisfaction of knowing what type of show it is, all of these animations are part of the comedy genre.

Adorno, T. W. "How To Look At Television". The Quarterly of Film Radio and Television 8.3 (1954): 213-235. Web.

Wednesday, 8 February 2017

Culture

A theory by Reymond Williams discusses the difficulties of culture and its concepts in his opinion. It explores the encouragement of growth and how it could slowly progress, the process involves having multiple cultures working together; in the result that everyone can accept each other's culture. which I can see happening in this day and age, but still has a long way to reach its final goal. The world is getting into a uniform culture is another way to phrase it.

Culture can also be used as a weapon against other cultures. being cultured is a sign to others, "makes you better than others". I don't agree with this as it does not give someone the right to think they are better, what it is, in my opinion, is a way of having the advantage of what you know compared to others who have not researched the culture.

But as it stands, people abused it with aggression to take over another's culture. but this is not all bad because Globalization was the outcome, and this has helped with many of the economies around the world, for example, McDonoalds is around the whole globe because of globalisation and industrialisation.

Culture is mainly based on the qualities of a community, the qualities are: Fashion, Politics and multi-diversity. This represents many cultures, one example is British culture, Politics is governed by the government that is part of the royal family living in the UK. Fashion has various amounts of styles to represent the multi-diverse of different ethnicities. Art had a way to use culture as a weapon against governments, creating drawings about false politics is just one of a few examples.