Friday, 17 February 2017

study task 3

Adorno talks about television being presented to the audience in different ways that can bring an audience to watch programs "possibly, the public at large may be sensitized to the nefarious effect of some of these mechanisms."(Adorno, 1954) and that it is not about the programs but about being able to watch an imagery of some kind that brings satisfaction, " We are not concerned with the effectiveness of any particular show or program; but, we are concerned with the nature of present-day television and its imagery"(Adorno, 1954)

The audience has already been exposed to all these programs and shows that they understand the pattern leading them to not think much about what is being shown and allowing them to enjoy what is being viewed. " This procedure may ultimately bring forth a number of recommendations on how to deal with these stimuli to produce the most desirable effect of television."(Adorno, 1954)

An animation that relates to Adorno's book, are shows such as the Simpsons, Family guy and Futurama as the audience can relate and gain that satisfaction of knowing what type of show it is, all of these animations are part of the comedy genre.

Adorno, T. W. "How To Look At Television". The Quarterly of Film Radio and Television 8.3 (1954): 213-235. Web.

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